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Tandem

For more than 15 years, Tandem has been organizing performances, concerts, art shows in and out the city of Toulon. They are also enriching the local cultural life by following-up artists and providing training and residences.

The result of the merger of two associations, Tandem owes its name to this double face that allows more diversity but sharp in the choices of artists.

The logo represents this balance in cantilever, the two parts of the name bound by their ends, which makes it solid despite its different perspectives.

In order to be scalable and adaptable to a multitude of publications, the branding has been designed so as to leave a wide range of choices to the various graphic operators, while maintaining visual consistency and to build a proper identity.

Logotype

Colors set

Typography

Library of shapes

Business cards

Letterhead